As if trying to uncover the magic behind Kate Moss’ legendary ability to produce a beautiful ad campaign and the mental journey of each project, photographers Inez van Lamsweerde and Vinoodh Matadin, used the fall/winter 2010/2011 Balmain shoot to secretly place video cameras on set. With footage captured, the pair created a 3:17 second short film, enhancing the visual grace and movement of Kate, with artist Jo Ratcliffe’s illustrations.
As every muscle moves strategically frame after frame, a series of unsettling, yet enticing, snakes weave in and around her body, leaving the viewer mesmerized with the film’s direction. “We are fascinated with the different realities going on in one shoot and so the music, animation, Kate’s movement and the camera angle represent these layers of perception..” commented Van Lamsweerde on his motivation for creating the emotionally captivating tell-all.
His layers of reality come to public view through the whimsical horror and seemingly soft evil phenomenon produced by a job, general audiences would presume effortless and shallow. Adorned with co-stars usually used as symbolism for evil, the snakes are illustrated in a child-like manner giving them innocence, while creating the different reality the photographers strived to represent. This 3:17 video shed a new light on the artistic efforts that go into producing a high fashion ad campaign, while taking an interesting leap into to the minds of the world’s top photographers.
View Everglade here
With the influx of televised cupcakes on the rise, the mini cake has taken a new chic life past 2nd grade birthday parties and Girl Scout bake sales. Prop stylist for a Swedish magazine, Lisa Edsalv, jumped on the sweet tooth train, blending her love of fashion with contemporary baked goods. Betsey Johnson, Chanel, Agent Provacateur, Louis Vuitton, and Christian Louboutin were the themes for her inventive, editable treats. True to each brands personal style, each set creatively represented the landmark brands to the T.
