Stella McCartney has been appointed creative director of Adidas 2012 Olympic Team GB ranges. The British designer will create the label’s athlete kit for both the national Olympic and Paralympic teams.
McCartney already has an established relationship with the sportswear giant dating back to 2005; she designs a sports-inspired performance collection for the brand called Adidas by Stella McCartney.
Commenting on Adidas’s decision to appoint McCartney; Nick Craggs marketing director of Adidas said “Adidas is bringing together the best British athletes performing at the Olympic and Paralympic Games with the best British designer and we are thrilled to have someone of Stella’s stature working with us in the run up to London 2012.”
This appointment is the first time a high-end designer has designed sportswear for the Olympic Games