An Image from Burberry's New Ad Campaign
British luxury fashion house, Burberry, has launched a new interactive advertisement on its site, Burberry.com. The ad, which allows viewers to move the models and pan left and right, is both innovative and functional. It gives online shoppers a fresh perspective on the label’s clothing, and it takes Burberry above and beyond their competitor’s web sites.
The campaign was shot by Mario Testino, and features both a look at the A/W 2010 collection, and a close-up of the label’s new accessories. Clicking the screen will make the models move in a flip-book like way, or show off an accessory, all with a 3-D perspective.
“We wanted to capture the energy of the shows in the campaign,” said Burberry’s Chief Creative Officer Christopher Bailey. “And I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.”