Yves Saint Laurent, Alexander McQueen, Stella McCartney, and Balenciaga, along with Gucci have all jumped on the “Don’t Bag Indonesian Rainforests” campaign. Pledging to only package items in 100 per cent recyclable paper, high fashion has officially gone green.
“We hope our actions will also raise awareness inside the fashion industry that it’s possible for out industry to make a difference for rainforests and for the climate,” said Mimma Viglezio, Executive VP Global Communications at the Gucci Group, earlier this year. Beginning this month, all Gucci Group stores will send customers off with their Gucci shoes in rainforest friendly packaging.