Marc Jacobs pulls out another stop on his self-branding world takeover. Featuring himself oiled up and naked on his latest cologne campaign may have been the single-most ingenious step in his young and powerful career. Marc has always been hott, but now we know exactly HOW hott he really is! If this photo doesn’t sell men’s cologne, I don’t know what possibly could.
Explaining the thought process in featuring himself as the face of BANG, he places the credit with his business partner Robert Duffy. “Robert and I work closely with Coty on these projects, and he said, ‘Marc, you look so great now-you should model for the men’s fragrance.’ My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal. It’s a layer on top of the skin-for women, it can be like changing a makeup color, but not for men.” Whatever the motives, good work Marc.