InsideLux – The Luxury News Authority

In a bid to revive business, ninety-two years after the nationalisation of the assets of legendary Russian jeweller Peter Carl Fabergé, a 100-piece collection has been launched online. The former jeweller to the Russian Czar aims to continue its prestigious reputation online, offering 24 personal sales advisers who can talk potential clients through the jewels, sync their computers to create virtual showrooms, and if necessary, even fly in from Geneva to show them the jewels in person. “High-spending individuals want a level of discretion,” says Fabergé Chief Executive Mark Dunhill. He also said the company considered a number of options for selling the jewellery, including setting up stores across the world, but finally settled on the online route after a study revealed the big spenders it was targeting wanted to buy online.

The collection ranges from ($58,000 to $10 million) €40,000 to €7 million and include unique pieces such as the pictured ‘Red Hibiscus’, an ornate bracelet studded with 2,300 rubies and pink, yellow and white diamonds, which can be all yours at the click of a mouse for the princely sum of ($560,000) €385,000. Other items available on the website include the alexandrite-, sapphire- and tsarovite-studded ‘Sadko Sea Horse Brooch’, and the sapphire and diamond-studded ‘Poppy Ring’. All, of which can now be your at at the click of a mouse.