All American luxury brand Ralph Lauren is planning to launch up to 15 shops a year in Hong Kong and China because sales in both Europe and America are not rising in the way they had hoped.
George Hrdina who’s head of the Asian division of the Polo Ralph Lauren Corporation told Bloomberg.com “We were going to come at this business aggressively anyway but now it’s even more of a reason as the businesses in the U.S. and Europe have flattened.”
To give you some idea of just how aggressive Ralph Lauren’s business plans are, it’s worth noting that at the moment there are only 12 Ralph Lauren stores and 35 counters in the whole of China and Hong Kong.
George Hrdina was quick to point out the Ralph Lauren is still doing well, saying “We do more Ralph Lauren business on the island of Manhattan, New York than we do in Hong Kong and China.”
Hrdina went on to say “Our goal on a freestanding basis is to open 10 to 15 stores annually. We will now control the product, the quality and the branding.”
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