Last night, super-site, NET-A-PORTER , Roland Mouret and Apple App took one small step for man, one giant leap for fashion.
Gathering together at an event in London, the teams discussed how the partnership will see the new App, fittingly named NETAPP, feed consumers with a constant update of the latest collections, and allow them to purchase their coveted pieces at the touch of a button.
NET-A-PORTER was launched nearly a decade ago and was considerably the first online luxury fashion boutique ,so it is therefore, no surprise that Natalie Massenet, founder of N.A.P, is eager to be involved it yet another advance between technology and fashion.
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A friend of mine who attended the event said that everyone seemed to be very excited about this teaming of forces, and that Mouret and Massenet are thrilled with the APP launch on the iPhone or iPod touch.
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